A sleek drill and experience for the modern homeowner.
The drill that blends into your home life
Designed to not look out of place
Current drills are flashy and have a high barrier to entry, with unintuitive controls and labeling making it difficult for beginners to pick one up even for a small home project.
The Makita M-Series has a simple, approachable design with visual feedback, user friendly controls, and a form that wouldn't look out of place on your kitchen counter.
Easy Insertion Hex Bit
The hexagonal shank allows for easy bit insertion, and has the power output of an impact driver that keeps the user from torqueing their wrist.
LED Light Feedback
The transparent back allows for light indication of battery level, emergency stop warning, and feedback to buttons being pressed.
Laser Selection Menu
Wireless Charging
A laser selection menu, activated with the top trigger button and controlled with the trigger.
Wireless induction charging, that can be left in a common area without being garish and distracting.
The DIY market for power tools is expected to grow with a 5.2% CAGR in the next 5 years.
The user is a millennial who is unfamiliar with Makita products, but wants and easy way to do simple construction tasks around the home.
THE MAKING OF
COLORWAYS: modern evolution of the Makita red and blue
Analysis of needs and pain points of users
Form ideation sketches
Model iterations
Model iterations
FORM INSPIRATION: curved forms with purposeful angles and integrated touchpoints
Exploded view of component blocks
